Measure what matters
Web analytics without guesswork
We configure Matomo, GA4, and custom dashboards so every stakeholder sees trustworthy numbers. You receive the playbooks to keep reporting honest long after launch.
Data residency
We deploy analytics in the UK (or on your metal) and ensure IP anonymisation, consent, and retention windows respect local law.
Narrative dashboards
We wire Looker Studio or Metabase boards that tell a story—traffic, intent, conversions, and operational next steps.
Ownership handover
You own credentials, data schema, and documentation. Our role is to enable, not gatekeep.
1. Define the questions
Analytics is only useful when it answers a decision. We work with your teams to map KPIs, supporting metrics, and the cadence they need.
- Write a measurement plan that ties metrics to business objectives.
- Document events, parameters, and naming conventions before implementation.
- Agree retention horizons (e.g. 25 months for GA4, 13 months for Matomo by default).
2. Instrument with consent
Tag managers reduce developer toil, but they must honour user consent. We instrument once, test twice, and export validation reports for your records.
- Implement cookie consent that blocks non-essential tags until accepted.
- Use server-side tagging or proxying when possible to keep data in-region.
- Run tag validation with browser devtools and automated scanners before shipping.
3. Report and iterate
Dashboards are only part of the story. We pair them with change logs and recommendations, then train your team to continue the loop.
- Schedule monthly insight reviews (what happened, why, what to do).
- Annotate releases in analytics platforms so correlations are obvious.
- Automate anomaly alerts (e.g. conversions drop 20%) to trigger investigation.
Download our KPI canvas
Not sure where to start? Use our one-page canvas to define goals, signals, metrics, and responsibilities. Share it with stakeholders before touching any tracking code.
Read the KPI canvas guideResources to start today
We give before we take. Explore these official tools and playbooks freely.
Downloadable analytics platform with full data ownership—ideal for UK public sector and privacy-led teams.
Google's workbook for mapping business objectives to GA4 configuration. Start here before adding events.
Pre-built templates for funnel tracking, Core Web Vitals, and content performance.
UK regulator guidance on consent, duration, and notice requirements for analytics tags.